{
  "currency": "GBP",
  "boundaryRule": "Web/brand/marketing work uses the web rate. AI workflows, knowledge systems, automations, RAG, agents, integrations and operating processes use the AI systems rate.",
  "aiSystems": [
    {
      "id": "ai-discovery",
      "service": "AI discovery / audit",
      "standard": "£750/day",
      "friendly": "£500/day"
    },
    {
      "id": "ai-prototyping",
      "service": "AI workflow prototyping",
      "standard": "£750–£950/day",
      "friendly": "£500/day for 5+ days"
    },
    {
      "id": "knowledge-engine",
      "service": "Knowledge Engine / RAG systems",
      "standard": "£900/day",
      "friendly": "£600/day for 5+ days"
    },
    {
      "id": "ai-strategy",
      "service": "AI strategy / advisory",
      "standard": "£125/hour",
      "friendly": "£85/hour"
    },
    {
      "id": "ai-adhoc",
      "service": "AI build, ad hoc",
      "standard": "£100/hour",
      "friendly": "£75/hour"
    }
  ],
  "webBrand": [
    {
      "id": "web-project",
      "service": "Standard booked project day",
      "standard": "£500/day",
      "friendly": "—"
    },
    {
      "id": "web-range",
      "service": "Usual range depending on scope",
      "standard": "£400–£600/day",
      "friendly": "—"
    },
    {
      "id": "web-friendly",
      "service": "Friendly project rate, 5+ days",
      "standard": "£250/day",
      "friendly": "—"
    },
    {
      "id": "web-adhoc",
      "service": "Standard ad hoc hourly",
      "standard": "£75/hour",
      "friendly": "—"
    },
    {
      "id": "web-friendly-adhoc",
      "service": "Friendly ad hoc hourly",
      "standard": "£50/hour",
      "friendly": "—"
    },
    {
      "id": "web-min",
      "service": "Minimum ad hoc booking",
      "standard": "1 hour",
      "friendly": "—"
    }
  ]
}