[
  {
    "id": "ai-readiness-audit",
    "family": "ai-systems",
    "title": "AI Readiness Audit",
    "summary": "Map an organisation's knowledge, workflows, documents, tools, risks and opportunities — and identify where AI can usefully sit.",
    "deliverables": [
      "Knowledge map",
      "Workflow inventory",
      "Risk register",
      "Prioritised opportunities"
    ],
    "typicalEngagement": "1–3 days",
    "rate": {
      "id": "ai-discovery",
      "service": "AI discovery / audit",
      "standard": "£750/day",
      "friendly": "£500/day"
    }
  },
  {
    "id": "knowledge-rag-system",
    "family": "ai-systems",
    "title": "Knowledge Engine / RAG System",
    "summary": "Build a structured, evidence-backed knowledge base from a controlled document set, with source-backed assistants on top.",
    "deliverables": [
      "Ingestion pipeline",
      "Knowledge graph",
      "Source-backed assistant",
      "Permissions model"
    ],
    "typicalEngagement": "5–20 days",
    "rate": {
      "id": "knowledge-engine",
      "service": "Knowledge Engine / RAG systems",
      "standard": "£900/day",
      "friendly": "£600/day for 5+ days"
    }
  },
  {
    "id": "agentic-prototype",
    "family": "ai-systems",
    "title": "Agentic Workflow Prototype",
    "summary": "Design and build an agent or multi-agent prototype against a real workflow — proposals, drafts, decisions, with human review.",
    "deliverables": [
      "Agent architecture",
      "Working prototype",
      "Human-in-the-loop UX",
      "Evaluation notes"
    ],
    "typicalEngagement": "5–15 days",
    "rate": {
      "id": "ai-prototyping",
      "service": "AI workflow prototyping",
      "standard": "£750–£950/day",
      "friendly": "£500/day for 5+ days"
    }
  },
  {
    "id": "ai-operations-retainer",
    "family": "ai-systems",
    "title": "AI Operations Retainer",
    "summary": "Ongoing support to keep knowledge systems and agents healthy — content updates, evaluations, governance, light builds.",
    "deliverables": [
      "Monthly review",
      "Updates & tuning",
      "Light feature work",
      "Governance check"
    ],
    "typicalEngagement": "Monthly",
    "rate": {
      "id": "ai-strategy",
      "service": "AI strategy / advisory",
      "standard": "£125/hour",
      "friendly": "£85/hour"
    }
  },
  {
    "id": "ai-strategy-advisory",
    "family": "ai-systems",
    "title": "AI Strategy & Advisory",
    "summary": "Working sessions for leadership teams making AI decisions — what to build, what to buy, what to leave alone.",
    "deliverables": [
      "Decision memo",
      "Architecture sketches",
      "Vendor read",
      "Roadmap"
    ],
    "typicalEngagement": "Sessions or short engagements",
    "rate": {
      "id": "ai-strategy",
      "service": "AI strategy / advisory",
      "standard": "£125/hour",
      "friendly": "£85/hour"
    }
  },
  {
    "id": "website-build",
    "family": "web-brand",
    "title": "Website Builds & Updates",
    "summary": "Production-quality marketing sites, landing pages, and ongoing updates — fast, accessible, sensibly tracked.",
    "deliverables": [
      "Working site",
      "CMS-ready content",
      "Analytics",
      "Handover"
    ],
    "typicalEngagement": "1–10 days",
    "rate": {
      "id": "web-project",
      "service": "Standard booked project day",
      "standard": "£500/day",
      "friendly": "—"
    }
  },
  {
    "id": "brand-marketing",
    "family": "web-brand",
    "title": "Brand & Marketing Assets",
    "summary": "Visual assets, marketing material, campaign or event support — tasteful, on-brief, no fuss.",
    "deliverables": [
      "Assets",
      "Templates",
      "Light brand system"
    ],
    "typicalEngagement": "1–5 days",
    "rate": {
      "id": "web-project",
      "service": "Standard booked project day",
      "standard": "£500/day",
      "friendly": "—"
    }
  },
  {
    "id": "ai-assisted-build",
    "family": "web-brand",
    "title": "AI-Assisted Prototyping / Vibecoding",
    "summary": "Rapid prototypes built with AI tooling — interactive demos, internal tools, microsites, technical sketches.",
    "deliverables": [
      "Working prototype",
      "Source",
      "Notes for handover"
    ],
    "typicalEngagement": "1–5 days",
    "rate": {
      "id": "web-project",
      "service": "Standard booked project day",
      "standard": "£500/day",
      "friendly": "—"
    }
  }
]